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He speaks about the irrelevance between artists and the community, a gap emerged more than 50 years ago and getting bigger and bigger.

Eric Booth has a way of making aware how important it is to bring relevance back to the artists and their community. 

Realizing that it is not just enough to use means of increasing clever marketing methods, when the art as such, just in fact has no relevance to community. Virtually trying to suck as many people into the arts, just for the arts sake. And he opened ways of how one can connect with the community to bring this relevance back.

Giving an example he told us that he will speak a Shakespeare Sonnet in 3 minutes. After a short moment of silence he asked "What did you just thought when I just told you this...., no I am mean what you really thought." He suggested that we probably would not jump up in utter joy to welcome such offer.

He then went on asking to answer some questions first before his demonstration of the sonnet. I cannot recall all of them, but the first  was, to remember a time in our lives when we were really deeply down. So down, that it can't go any lower than that. We were to remember those moments and to write down in one words how we would describe this.

One of the following questions were to think about two very typical reactions we usually have in those situations, such as withdrawal, wanting to be alone etc.

And last he asked, if he had the opportunity to have anything at our disposal, what would we choose or could make us come out of this situation.

He then spoke the Shakespeare sonnet. I have never in my live, heard Shakespeare like this before. A 400 year old text became utter relevant to myself, so deeply resonating became those words.

I was astonished and stunned by the fact how little personal involvement and  input is needed to give personal relevance to an art form, I usually would  not be interested in.

And there was so much more to digest. His ideas were fresh, new and totally inspiring.

But you just listen for yourself.   Eric Booths Interview


Martina Pook

Co-Director
Artrillium House



Posted by The Artrillium House Blog at 19:17 PM
Labels: Eric Booth, Artists Peace Corp, Relevance between art and community
1000 Opportunities

1 Directory
ARTRILLIUM HOUSE ART NEWS

© 2008   Artrillium House   ABN 82 584 740 678
Are you an aspiring artist or interested in the arts?

Artrillium House Art News will post interesting issues and up-coming opportunities for visual artists.


Please note that the newest posts are listed last. 
Posted by The Artrillium House Blog at 1:24 AM
Labels: art exhibitions; artists; art competitions; artrillium house
Thursday, December 31, 2009

Hello and Welcome
Establishing a business for any professional can be daunting - and no less so for the emerging artist. However relevant professional arts organizations and government bodies such as the Australian Council for the Arts
provide a plethora of free resources to assist. Information available covers topics such as planning, marketing, tax issues, copyright and mentorship - to name just a few.

We have listed many of the key resources on our website.

As business journalist and author Peter Switzer says: 'Even if your business has the most humble beginnings with a strategy and passion it can grow to great things'. Fully utilizing resources such as these can help harness your passion and skill, and facilitate your career development as a professional artist.

In this blog, we will discuss in more detail those issues affecting the professional artist - whether you are just beginning or already established.

In the meantime, if there is anything you would like more information about please do not hesitate to Email us.

Until next time. Best wishes.



Posted by The Artrillium House Blog at 9:36 PM
Labels: business; art; art resources; business of art; professional artists; professional art
Wednesday, December 30, 2009

Art Connecting with Business
In June 2008, Jane Haley, CEO of The Australian Business Arts Foundation (AbaF) reported:


“Artists don’t need to be business people – they need time to be artists.”
This was the strong view expressed by representatives of artist-run initiatives, public and commercial galleries at a meeting some months ago to discuss what skills development professional visual artists might benefit.

The artists, several of whom were represented by major galleries, immediately identified a number of issues they wished they had understood better as they were developing their careers: superannuation, taxation, copyright, contract negotiation, documentation and marketing of their work, building relationships with collectors, managing relationships with dealers and agents. One of them commented: “We are not children, we just need to know where to get the most appropriate information so we can make an informed decision”.

Since that meeting AbaF has provided business skills development to more than 1000 visual artists throughout Australia.

“Those artists told us that these skills are exactly what they were looking for. They have learned the kind of business basics that sole traders in any industry need to know. They have grabbed the knowledge and are using it.” Haley writes.

AbaF is an organization focused upon making connections. Working with large and small businesses, all types of arts organizations, individual artists, trusts and foundations, the AbaF promotes private sector support for the arts through three key programs: Partnering, Giving and Volunteering.

The AbaF Artist Business program includes a free workshop covering business essentials like tax, insurance, risk management and copyright. Topics also featured include building relationships with clients and galleries, going to market, documenting artwork, building a client base, promotion and media relations.

Artists can also ask specific questions using the AbaF adviceLine and/or request a business adviser to assist with a specific project through adviceBank.

In connecting artists with donors, AbaF will provide artists advice and information about how to harness the support of their existing network strategically to help raise money. If an artist doesn’t have any 'supporters' AbaF will suggest investigating scholarships, prizes, residencies particularly to an artist’s artform/locality as a starting point.

The AbaF is not a membership body. All businesses, not-for-profit cultural organizations, individual donors and foundations can become involved with AbaF and access their services without charge.

AbaF is a national organization headquartered in Melbourne. For more information about Artist Business or workshop dates, a list of State contacts is found here.



Posted by The Artrillium House Blog at 9:36 PM
Labels: AbaF, art exhibitions; artists; art competitions; artrillium house
Sunday, January 10, 2010

The Business of Art
For an artist, entering an art competition for the first time can be quite daunting. Organizing an art competition can seem equally complex.

However resources are available to both artists and organizers in their approach. 

For the artist – it is important to consider the entry process in a logical, step by step manner.



Karen Leland’s article: Five Tips for Getting into Juried Art Shows discusses aspects such as the importance of applying for the show that fits your work, considering the hire of a professional photographer to assist in entry presentation, ensuring the application is exactly followed, crafting the order and the importance of framing if entries are accepted.

For organizers – the article Tips for Running Artistic Competitions encourages viewing the organization of art competitions as a marketing opportunity. Matters to be considered for successful art competitions include initial logo development, a two stage competition structure and the provision of runner up prizes as incentives.

In future blogs, we will discuss some of the many other issues affecting artists and organizers of art competitions. These include the respective Codes of Practice and for artists, Tips for Grant Writing.

What are some of your key concerns as an artist or an organizer? We’d love to hear.

Until next time, Take care


Picture Credit: Simon Howden



Posted by The Artrillium House Blog at 10:31 PM PM
Labels: artrilliumhouse; art competitions; artists; art competitions tips
Thursday, January 14, 2010

Art Competition Tips for Artists & Organizers
The Australia Council for the Arts launched on the 18th of January 2010 JUMP – Australia’s largest national mentoring program for young and emerging artists.

JUMP is the first program of its kind to support young artists anywhere in Australia to work with industry leaders across a wide range of artforms.

36 mentorship places of up to 10 months each are available this year for artists aged 18 – 30 and in the first five years of their career. More mentorship's are available in 2011 and 2012.

Full JUMP details, including information session dates and grant application details can be found at www.jumpmentoring.com.au. Applications close Friday, 26 February 2010.

Know a young and emerging artist poised for an opportunity like JUMP? Or an established professional artist who'd be an ideal mentor? JUMP would love for you to Refer an Artist to JUMP now.


Martina Pook
Co-Director

Artrillium House



Posted by The Artrillium House Blog at 7:33 PM
Labels: art career, mentorship, young artists, emerging artists
Friday, January 22, 2010

National Mentoring Program for Young and Emerging Artists 
The artsHub, arts at heart team has been established by a mix of artists, enthusiasts, musicians, performers, comedians  and some Internet business people, who since 2000 seem to have created a brilliant mix of a truly well
working and professionally created website hub.

This Australian Arts Portal is a clean and easy to read online hub offering not only  a searchable directory with more than 800 art related companies in Australia, in the fields of:

Associations & Charities, Governments & Municipalities, Museums & Libraries, Visual Arts, Education & Training, Digital Media, Performing Arts,Design, Architecture & Building, Film / TV / Radio, Sales / Marketing / PR /Adv, Publishing & Writing, Venues, Professional Arts Services, Festival Organizations, but also a well presented online job offer database.

You can browse jobs in the art sector in the widest sense,  including Writing / Publishing jobs, Performing Arts jobs, Film / TV / Radio jobs, Marketing / PR jobs, Arts Management jobs, Visual Arts jobs, Sales / Advertising jobs, Museums / Libraries / Associations jobs, Design jobs, Music jobs, Production / Technical jobs and you can search by state.

Their news section is worth having a look at.

This hub gets the total thumb up from us at Artrillium House.


Martina Pook
Co-Director

Artrillium House



Posted by The Artrillium House Blog at 11:11 PM PM
Labels: art career, art jobs, creative industry, art directory
Monday, January 18, 2010

Jobs & Careers in Australia for the Arts and Creative Industry
The Australia Council for the Arts featured Eric Booth, one of America's leading key note speaker and expert on arts learning and creativity in an interview.

A Podcast of the interview can be viewed at the Australia Council for the Arts Arts Research Hub.


I've had the honour and absolute joy listening and speaking with  Eric twice when he visited Australia.

The first time I saw Eric was at the "ArtSpeak" Conference, and again for a one day seminar "Brokering Artists in Communities" in Brisbane.

He was the most inspiring speaker imaginable. His words resonated still a long time after. Rarely have I heard so relevant ideas and such a passionate, and open-minded person, willing to admit his own shortcomings and that of the arts industry.
Thursday, February 4, 2010

Most Inspiring Interview with Eric Booth
He has written, "The Music Teaching Bible" brilliant  for any art teacher, and "The Everyday Work of Art: How Artistic Experience Can Transform Your Life", both available at Amazon. 
The 10th of April 2010 marks the 300th anniversary of the date on which Queen Anne signed into law ”an act for the encouragement of learning” - the first copyright law.

Copyright law has come a long way since then. it began with a 14 year protection only once given.

Especially within the last 10 years copyright has changed dramatically.

Artists who believe that there is still a rule that copyright doesn't apply or is not being breached when photographs or other images are being used when significantly changed to a certain percentage, are deeply wrong.

No matter how much, even 1% only, if clearly visible coming from another source then their own is copyright breach.

And copyright does not need to be registered, it is automatic.

The best way for Australian artists to find out about copyright and it’s constant updates is the Australia Copyright Council, also offering the newest changes in their e-mail newsletter. 


Check http://www.copyright.org.au/


Martina Pook
Co-Director

Artrillium House



Posted by The Artrillium House Blog at 11.05 PM
Labels: Australian copyright, 300 years birthday copyright
Monday, April 12, 2010

Happy Birthday Copyright. 300 years.

Information will be shared which increases the chances for sucessful applications.

The programs include:

  • About the Australia Council
  • Types of grants
  • Examples of successful projects
  • Tips for successful applications
  • and questions will be answered.


The forums are free of charge and is aimed for aspiring artists and arts organisations.

The forums will be held in Sydney, Brisbane, Canberra and Melbourne and later in the year in Adelaide, perth and Broome.

For questions you can call the Australia Council on 02 9215 9121.

or check           www.australiacouncil.gov.au/event_items/forums/forums



Martina Pook
Co-Director

Artrillium House



Posted by The Artrillium House Blog at 5:28 PM
Labels: money for artists, funding
Friday, June 18, 2010

How to get money for visual artists and arts organisations?
The Australlia Council for the Arts, the national funding agency of Australia invites artists & organisations to attend one of their Arts Funding Forum in 2010.

It is a series of forum across Australia.
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