THE DIRECTORY
TM
© 2008 Artrillium House ABN 82 584 740 678
FREE ART RELATED BUSINESS PUBLICATIONS
Some art organisations including the "Australia Council for the Arts" offer a range of FREE very useful book publications and articles, which can be ordered for free or downloaded at no cost.
Each title in our list is a direct link to the website from which the publications can be downloaded.
Please care to contact Deane, our Technical Support Manager for any broken links: artrilliumhouse.support@bigpond.com
Available from the Australia Council for the Arts. Assembles ideas and case study material that demonstrates connections between community cultural development and government 'wellbeing' initiatives.
Australia Council for the Arts. A survey of the economic circumstances of 1063 practicing professional Australian artists. Sometimes the link does not work, just google the title and you can link in.
1 Directory
A practical tax workbook that is designed to assist artists and arts organizations of Australia with the tax system. The workbook helps artists and arts organizations understand the tax system. This publication was produced in 2000, there maybe changes to the taxation system and legislation since.
A key outcome of Arts Queensland's Marketing Cultural Diversity Research Study. A step-by-step guide for marketing to culturally diverse audiences, and gives insight into strategies that have already been implemented by others.
Presentation by Roger Tomlinson on effective eMarketing made at the 2005 eMarketing Summit in Adelaide.
1000 Opportunities
Available from the Australia Council for the Arts. How to balance 'earners' and 'learners'. Penny Smith has juggled a rich professional life of working in education and now as a full time ceramic artist.
Summarises the six education and the arts research projects commissioned by the Australia Council for the Arts since 2001. It identifies common themes in relation to key benefits of an education rich in the arts.
Available from the Australia Council for the Arts. A starting point for those new to marketing, and a handy navigational tool on the road to successful marketing.
Available from the Australia Council for the Arts. Provides a statistical overview of the millions of Australians who are involved in amateur and professional work in the arts and culture. It summarizes data on numbers, demographics, income and education of artsworkers.
Available from the Australia Council for the Arts. A guide for organizations, communities and artists involved in collaborative arts projects.
Available from the Australia Council for the Arts. A comprehensive 26-page directory containing contact details for nearly 200 Australian arts organizations. Updated annually.
Available from the Australia Council for the Arts. You don't have to be famous, gifted or even very rich to benefit your favourite arts organization, cultural institution or arts practitioners in a lasting way.
Newsletter of the Australia Council for the Arts containing information about arts in a multicultural Australia.
Available from the Australia Council for the Arts. This is the handbook for you if you are seeking or planning a mentorship in the arts industry - either as a mentoree or mentor.
This manual provides advice for arts organizations in building closer relationships with their audiences, drawing on information gleaned at crucial points in the transaction process - from website to box office and ultimately to concert hall or gallery.
Video link to an Eric Booth interview, one of America’s leading experts on arts-learning and creativity, and advisor to the Musicians National Service Initiative. The Obama administration is now set to create a National Arts Corps, placing artists across all artforms into fulltime service in schools and communities.
Available from the Australia Council for the Arts. A listing of artist-run initiatives, spaces, and community and student galleries in Australia compiled by the visual arts board.
An innovative series of four articles commissioned by Object: Australian Centre for Craft and Design on behalf of the visual arts board.
Available from Art Promote - Art & Culture Online features a brilliant article on how to prevent image theft on a website? How to disable right clicking on your website etc. Easy to understand.
ARTIST RUN INITIATIVES, SPACES, COMMUNITY AND STUDENT GALLERIES IN AUSTRALIA
AUSTRALIAN ARTS ORGANISATIONS DIRECTORY
EFFECTIVE
E-MARKETING
ERIC BOOTH IN
CONVERSATION
VIDEO LINK
Available from the Australia Council for the Arts. This report takes us on a journey through Australian life by looking at how Australians think and feel about the arts. The report looks deeply into how the arts might play a larger role in our public and personal lives.
Available from the Australia Council for the Arts. This companion to Australians and the Arts distills the principal findings, strategic issues and recommendations detailed in the full report.
Marketing Is Us offers this e-book as a free download. This publication talks about thinking about the next step in Marketing and is written by Seth Godin.
This How-To will take you through the steps to first decide if you are in a position to embark on a sponsorship arrangement and will then provide guidelines and templates to assist you down that road.
Available from the Australia Council for the Arts. "Sponsorship – Cutting through the hype" is an analytical look at the real return of sponsorship.
Available from the Australia Council for the Arts. A comprehensive guide to email promotion for anyone working in the arts.
Available from the Australia Council for the Arts. A comprehensive guide to direct marketing for anyone working in the arts.
Available from the Australia Council for the Arts. A comprehensive guide to maximizing your advertising spend for anyone working in the arts.
Available from the Australia Council for the Arts. A comprehensive starting guide to working with the media for anyone working in the arts.
Available from the Australia Council for the Arts. A comprehensive guide to constructing messages and promotional campaigns for anyone working in the arts.
Available from the Australia Council for the Arts. A comprehensive starting guide to promotion and marketing for anyone working in the arts.
SAUCE:
DESIGN THE MESSAGE
A
B - C
CASE STUDY: PENNY SMITH, CERAMICS ARTIST
CRAFT INK
CREATIVE FORMAT PREMIUM IMPACT
COPYRIGHT, MORAL RIGHTS AND COMMUNITY CULTURAL DEVELOPMENT
BEQUESTS
D - G
This 15 October 2003 forum looked at the opportunities for education institutions, councils, artists and communities to use imagination as a building block for new creative partnerships.
Can anyone create a clever, humorous, topical, or insightful piece of marketing, and then launch it to rapturous applause and seemingly hysterical viral distribution at any time? The answer is 'perhaps', provided some fundamentals are adhered to.
A vital introduction to new media art practice in Australia. Illustrated throughout with examples of work, In repertoire contains essays on the development of digital art and hybrid art practice in Australia, and the funding, exhibition and educational resources that support practice.
How to guide to writing a press release covers why write one, what to include, how to deal with photographs, who to send it to, and when, and how to follow up with journalists.
A toolkit providing the absolute lowdown on getting projects up and running. It has advice on everything from the initial flash of inspiration to taking the final bow and all tricky bits in between.
Guidelines on how to make a career out of being a visual artist. This link does not work at times, Please google title.
The Wallace Foundation. Free e-book to find out how leading art groups are increasing arts participation.
Australia Council for the Arts. Creative projects by recently arrived and refugee communities, supported by the former Community Cultural Development Board.
Australia Council for the Arts. Provides examples of diverse projects funded by the former Community Cultural Development Board.
HOW TO MAKE A CAREER OUT OF BEING A VISUAL ARTIST
IMAGINING PARTNERSHIPS: ARTISTS, SCHOOLS, AND COMMUNITIES TRANSCRIPTS
HOW TO WRITE A PRESS RELEASE IN ONE EASY
LESSON ?
H - K
INFECTIONS IDEAS: THE WHEN, WHY (AND WHY NOT) OF VIRAL MARKETING
Australia Council for the Arts. This workbook sets out processes to help your organization prepare, plan and retain strategic alliances with businesses.
If you are in a position where a year or six months of activities has been scheduled, there are some great opportunities to plan a long range and a shorter media campaign for each event.
Australia Council for the Arts. Follow this list of do's and don'ts, written by Kay Ross, freelance editor, copywriter and marketing consultant, for your best chance of getting media coverage for your event and to avoid treading on journalists' toes in your efforts.
A collection of over 40 innovative arts marketing case studies across regional Australia. If this link does not work follow this link instead:
Marketing Is Us offers this free e-book online. It’s not that difficult, but it takes some strategy to build web pages that attract traffic... not just today, but for a long time after they’re built.
Marketing Is Us offer this free e-book online. Why marketing ROI measures LEAD TO FAILURE? A funny and easy to read e-book.
Australia Council for the Arts. How to optimize your website to attract and retain visitors' Vicki, who has headed marketing departments in Internet and arts organizations across three continents, talks about the important things you need to do to maximize the effectiveness of your website.
A summary of postings to the fuel4arts.com, email discussion FORUM with Guest Specialists; Donna Walker-Kuhne, Melanie Doheny and Marshall Cullen. Covers Media, Grants, Promotional Materials, Openings, Craft, Bands, Pricing, Writing, Competitions and Websites.
MAKING THE MOST OF YOUR WEBSITE
MEDIA RELATIONS: SOME DO'S AND DON'TS
MEDIA RELATIONS: PLANNING THE YEAR
MARKETING FOR THE INDEPENDENT ARTIST FORM
L - M
Available from the Australia Council for the Arts. A comprehensive guide to communication strategy for anyone working in arts organizations.
The Securing the Future update is an annual report which tracks Australia’s major performing arts’ (MPA) companies’ progress in the areas of artistic vibrancy, access and financial viability.
SAUCE:
EMAIL PROMOTIONS
SAUCE:
ADVERTISING
SAUCE:
CAMPAIGN STRATEGY
SAUCE:
DIERCT
MARKETING
SAUCE:
MEDIA RELATIONS
Australia Council for the Arts. Discussion paper on issues, trends and opportunities for the arts in Australia. If this link does not work, follow this link instead:
Australia Council for the Arts. The recent Australian federal arts policy revived interest in the resale royalty rights for visual artists. This article outlines the pros and cons of such a scheme raising questions effecting visual artists, their descendants, auction houses, galleries and the administration of such a scheme.
RESALE ROYALTIES AND NEW DIRECTIONS FOR THE ARTS
N - S
SAUCE:
COMMUNICATING THE ARTS
SPONSORSHIP
CUTTING THROUGH THE HYPE
SPONSORSHIP
THE HOW TO GUIDE
SECURING THE FUTURE:
An Assessment of Progress
2001-2006
Marketing Is Us offer this free e-book online. Marketing by interrupting people isn’t cost-effective anymore, nor sending unwanted marketing messages. Instead, establishing a foundation where interested people can market to each other.
Marketing Is Us offers this ebook for free online. A great and easy to read book on PR writing..
Marketing Is Us offer this free e-book online. How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly.How word-of-mouse spreads your ideas for free
THE ARTS ECONOMY OVERVIEW
Contains information about the fundamentals of research, how and when to conduct your own research, case studies, example questionnaires and resources and much more.
This step-by-step guide provides useful information on how to develop arts marketing plans. Artrillium House highly recommends this publication.
Australia Council for the Arts. This survey of art and craft buyers helps workers within the visual arts and crafts enhance their understanding of buying patterns and consumers.
The Australia Council for the Arts. This summary was prepared and written by José Borghino as a reference guide to the larger report and presents edited highlights from The Arts Economy 1968-1998: three decades of growth in Australia.
TO SELL ART, KNOW YOUR MARKET: A SURVEY OF VISUAL ART AND FINE CRAFT BUYERS
Marketing Is Us offers this ebook online for free, giving a brief overview of the characteristics of the Social Web (also known as Social Media). It reviews how all organizations can try and make the most of the unprecedented wealth of information, the incredible facility to ‘listen in’ on conversations close to their heart, and to initiate and engage in this dialogue.
T - Z
Marketing Is Us offer this free e-book online. Big thoughts make a difference. Things to think about this year. What about you?
This paper from the ABAF lists 10 people from the industry talking about documenting your artwork.
ARTIST BUSINESS -
TOP THEN TIPS FOR DOCUMENTING ARTWORK
ARTIST BUSINESS -
TOP TEN TIPS FOR MARKETING
This paper from the ABAF lists 10 people from the industry talking about marketing.
The Te Kete Ipurangi The Online Learning Centre, offers probably the most easy to understand publication discussion issues such as, copyright, intellectual proptery, trademark, patens etc.
Absolutely recommendable.
This book lists examples of AbaF Award winners and finalists. They combine creativity and commerce. Passion and practicality. Innovation and inspiration.
This link from the Australia Council has several links to research data. Including: How does Australia compare to other countries? How do we feel about the arts? Are there markets for Indigenous arts? How do young people compare? What is the Australia Council's research program? etc.
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"Please note that the Australia Council Site occasionally gives the option to "order" a book, apart from downloading it, which usually means it will be send to you at no cost. Only a "buy" button refers to a purchase.
